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Gardian of the Month: Scott Oser

Q & A with Scott Oser, founder of Scott Oser Associates. Follow him on Twitter and subscribe to the newsletter, Association Marketing & More, on the website.

Learn: Q: What’s one subject you’d like to learn more about? 
A: I would really like to learn more about digital marketing strategy and implementation. I have already taken some Udemy courses on the subject. I believe digital marketing is powerful today but will be more and more powerful over time. It is therefore a topic I really want to always be on top of.

Network: Q: How do you help a wallflower, who’s not comfortable networking at a professional event, loosen up?
A: Introduce myself and then introduce them to as many people as I can. If I can help connect them to other people it will allow them to be more comfortable at future events.

Transfer: Q: Mentorship – How do you think mentorship aids in knowledge transfer? 
A: Mentorship is very important when it comes to knowledge transfer because if both parties are committed to the partnership it allows both parties to learn. Typically, the mentor is more experienced than the mentee and by communicating and hearing the needs of the mentee the mentor stays aware of what the more junior people in an industry are focused on. Since the mentor is more experienced and the mentee is looking for knowledge, the mentor is able to share their experience with the mentee and allow them to keep that within an industry. 

Q: Please share with us a resource you can’t live without.
A: The association community and my association colleagues are a resource I cannot live without. I rely on my network for companionship, knowledge, information and laughter. I do not think I could be successful without the generosity of the people in the association world.

Q: Which actor or actress would you most like to meet and why? 
A: Honestly, no one comes to mind. I am not big on following actors and actresses.

Gardian of the Month: Scott Oser

Scott Oser, founder of Scott Oser Associates, is Gardian of the Month.

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Free Resource: 8 Steps to Successful Mobile Activation

Often, the launch of a mobile app can fall victim to the dreaded execution gap. It may be perceived as less important than other five-alarm fires the organization is currently battling. But not to fear! A free, user-friendly workbook is now available to help you successfully activate your mobile app – no matter the platform you’re currently using.

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Gardian of the Month: Rebecca Campbell

Rebecca Campbell, director, Colorado Society of CPAs, is the Gardian of the Month.

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What do new Apple guidelines mean for event apps?

Apple recently updated its review guidelines. Under the new guidelines, “apps created from a commercialized template or generation service will be rejected.”

Association professionals are concerned about the impact on conference apps – which are effective tools for learning and networking.

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Bright Idea: Building the tech workforce

Hoping to recruit workers and provide them with the skills to better the IT industry, CompTIA recently launched Association of Information Technology Professionals, a member support and advocacy association.

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Technology and Learning: Associations headed in right direction

Organizations of all sizes from multiple industries are using technology for learning. That’s according to Tagoras’ just-released Association Learning + Technology 2017 report.

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